Krista Beth Huff regards fashion as an art form and enjoys applying elements of style and high fashion to apparel that can be worn and loved daily. Krista believes in the power of fashion to change attitudes and lives. Her mantra is “you are what you wear”. Despite her upbringing in a military family that didn’t have much interest in fashion, Krista’s flair for the art prevailed. Yet, she has come a long way from layered prairie skirts and tie dye t-shirts.

By the time Krista was ready for college, she decided to pursue her love of fashion as a career and enrolled at the Savannah College of Art and Design (SCAD) in their fashion design program. Her education at SCAD not only taught her the skills needed to design and construct garments, but it also confirmed her desire to work in the fashion industry in some capacity. Her senior collection at SCAD earned accolades from Tom Ford, J. Alexander, and the Savannah Morning News.

Following her success at the SCAD, Krista moved to New York where she worked at Bloomingdale’s and interned for fashion designer Jill Stuart, fashion showroom Nexus, and as an assistant stylist. Her time in New York reinforced her fashion education and provided valuable insight into the industry.

Krista returned to South Carolina for familial reasons and continued her achievements in the local fashion scene. In 2008 she earned an opportunity to present a collection at the first Charleston Fashion Week “Emerging Designers” competition. Her collection concluded to a standing ovation of over 1,000 people and glowing reviews. Shortly thereafter, the producers of Project Runway requested that she audition for the popular television show. Of the 10,000 applicants, Krista made her way into the top 50. She has continued to participate in local charity fashion shows and has lent her talent to a local college theatre group.  

Krista has since realized that her fervor for fashion design needed to be fortified by a clear knowledge and understanding of the business side of the industry. She has completed the M.F.A. Program at the Academy of Art University in San Francisco for a degree in fashion merchandising. Krista proudly graduated summa cum laude.

Krista’s strong desire to work in the fashion industry as well as her experience, loyalty, and easy going personality make her a perfect candidate for any position. Her work ethic is unparalleled and her extraordinary enthusiasm is rampant. In a review from Charleston Fashion Week, Krista was described as a “Southern delight”, a title which she is proud to say she is worthy of.